Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. Since 1998, they have helped over 320+ companies build, expand and optimize Inside Sales – building pipeline, generating revenue and redefining the image of the profession. Trish is also the winner of Consulting Provider of the Year American Association of Inside Sales Professionals (2013 – 2017 which is 5 years in a row!)
In this episode you’ll learn:
- [01:10] How did the sales process evolve since 1998?
- [03:00] The difference between researching and preparing for a sales call?
- [06:30] Sometimes disqualifying is as valuable as qualifying an opportunity
- [07:26] What makes a good client for Trish?
- [09:03] Why did Trish start offering account based revenue services?
- [13:12] How does Trish approach business in general?
- [15:05] What does Trish do on an a day-to-day basis?
- [21:30] How to approach creating engaging sales content?
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About The Author
Alex Berman is the founder and chief content creator of X27 Marketing.
He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.
