I want to break down the 3 ways to spread your sponsorship budget at 3 different stages of a company (new agency, growing one and scaling one).
In my YouTube channel, I talked about a lot how, for mobile app and design agencies specifically, getting on the top directory is going to immediately increase the number of leads that come to your sites.
The more you research about these directories, the quickest you’ll realize that in order to have a good exposure, you have to pay some money.
How to spread sponsorship budget according your agency’s growth stage:
Let’s jump into it:
Stage 1 – New company: $0 – $2M in revenue
As a new company, I wouldn’t focus on sponsorship budget at all, I would focus on SEO.
The new school SEO says “emailing people and passing your articles through their dead links is still something that works”.
Check out Alex Beckers channel on YouTube if you want more insight into that.
The other thing that works is partnerships; sending cold emails to agencies that are slightly bigger than yours or that have services complementary to yours would allow them to send you their projects.
I did a video on how to find those partnerships, which you can watch right here.
Stage 2 – Growing company: $2M – $4M in revenue
I’d say invest $2.000 a month into these sponsorship budget. SEO and partnerships can be handled by an internal team, so either you’re doing that or somebody on your team; even we at X27 Marketing handle that as well, so if you need you can contact us!
Both of these elements – SEO and partnerships – are cold email focused now. You can always go and search for cheap high-quality lead generator sites.
If you google “best mobile app development companies” or anything like that, you’ll see 3 sites that always pop up on the first page.
One is Clutch.co (I did and in-depth video on how to rank on Clutch. Here it is), the other one is 10bestdesign.com and the third one is Appindex.com
Clutch.co sponsorship is something I’d recommend for more of a scaling agency, but for the growing ones, I would recommend spending about a thousand dollars on the 10bestdesign.com placement, and then another $1.000 on the appindex.com placement as a sponsor.
You can always shift the sponsorship budget around, but the above is a good baseline.
So basically, maybe $2K a month to the guy that is doing the SEO and the partnerships and then $2K a month towards these sponsors that are going to provide you with an immediate return.
Stage 3 – Scaling company: $4M – $10M in revenue
I’d recommend spending about $12.000 a month on marketing at this point, and you can increase it by a lot if you want.
Accordingly, Clutch.co is your best sponsorship choice. I would get a diamond sponsorship which is the highest, which basically ranks you instantly at #1 for best app development agencies.
The price for the top sponsorship is about $9000 but is worth it; our clients have generated millions of dollars just from this Clutch sponsorship alone, which is why I push it so hard.
So that’s how you can spread your sponsorship budget on those three stages of agency growth. Hopefully, you got some value from this, and if you did feel free to subscribe to my YouTube channel for more videos and information like this
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