Matt Plapp is the President of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. He has over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, he’s been involved in most forms of marketing and have seen the good, the bad and the ugly. He has a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies. His goal is to help you create and implement a plan that will work as a foundation for your company’s brand.
This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE.
In this episode you’ll learn:
- [01:26] How is Matt growing his agency
- [02:14] How big was Matt’s agency 18 months ago
- [03:30] How Matt decided on what services to offer
- [07:42] Why did Alex have someone take over his CEO duties
- [09:10] What was the biggest change since Matt made the shift
- [10:36] Who inspired Matt to make the change
- [12:43] Marketing agencies should spend money on marketing
- [14:00] Reasons to create packages
- [14:57] What stopped Matt from implementing these changes earlier
- [15:50] How to niche down your agency
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About The Author
Alex Berman is the founder and chief content creator of X27 Marketing.
He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.
