Today we practiced some Instagram marketing for getting more likes and followers by posting 4 very different photos using popular hashtags and reporting on the results.
I’m Alex Berman, and this is Agency Marketing Teardowns, we go through a marketing channel, we tear it down, and see what we can improve.
Instagram Marketing: Which are the most effective hashtags?
Today I’ve got five photos queue up, and we’re going to do some hashtag research.
The first is a book recommendation, “Living With a Seal”. It’s an awesome book by the way so you guys check it out.
The second one is this weird chat that I got on Facebook recently.
The third is a weird photo I took of a family in a haircut catalog.
The fourth one is somebody recommending X27 Marketing to a guy that just became one of our clients.
And the last one is a great Twitter ad I saw of a company called Missaaps.
Now I want to start by finding the top Instagram hashtags.
So I found this page called TagForLikes (shut down, use Tagblender instead) which is completely focused on finding the most popular hashtags for this exact purpose. I also write a quick caption for each one.
Additionally, I wrote a quick caption for each one. The result was the following (check the video for more details):
Instagram Marketing: The Uploading Process
Instagram doesn’t allow you to post from the computer, so keep that in mind and jump to your phone or tablet. I will upload these photos one by one.
Now there are some important tips to consider:
- You want to make sure the description is on the actual photo itself.
- The hashtags should be posted as a comment, this way you can go back and delete them after a few hours.
- Don’t crowd your feed with your own hashtags.
In my experiment, Instagram only allowed me to upload 4 of 5 photos for unknown reasons. In order to give you a baseline, these are my current stats:
Now let’s check back in 6 hours!
Instagram Marketing: The Results
As you can see, the book recommendation photo was my top posted photo ever with 65 likes and 9 comments.
This demonstrates that the hashtags work, but it still depends heavily on the content.
The other ones, except for the weird Facebook message, did a somewhat great job by adding some likes and comments.
Now thanks to this post and video I’ve got a new strategy.
Hope you find any value in this!
And if you do, feel free to give this video a thumbs up at YouTube!
I’m Alex Berman, thanks!
NOTE
- TagsForLikes is down, check out http://www.tagblender.net/ instead
- Alex Berman’s Instagram: https://www.instagram.com/alexberman1/
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