How do you define a qualified lead?
1. Identify who they are at a high level
Company size, industry, etc
2. Qualify further by looking for buying signals
Published info online that would make them a good candidate for you
One you have those 2 things, send then a well crafted email – or just any email, and you should have the hooked.
These people are ready to buy and in need of your service
Slideshare: http://www.slideshare.net/AlexBerman/…
About The Author
Alex Berman is the founder and chief content creator of X27 Marketing.
He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.
