Erik Jacobson is the co-founder & CEO of Be My Guest, a podcast outreach and booking service which helps B2B brands, Entrepreneurs, Authors, and Influencers grow their audience, generate qualified leads, and drive revenue growth by getting them featured guest appearances on podcasts.
This show is sponsored by X27 Marketing. Get the sales and service agreement (free client contract template) X27 Marketing uses to close business HERE. [$1,000 value]
In this episode you’ll learn:
- [01:15] How cold tweet to Tim Ferriss started Erik’s business
- [04:22] How Erik switched to booking podcast guests
- [05:10] What is a podcast tour?
- [06:40] How does Erik pitch a podcast tour to high level prospects
- GET THE EMAIL SCRIPT ERIK USES TO BOOK PODCAST APPEARANCES
- [08:50] Does Erik provide any additional podcast training to his clients
- [11:05] How to prepare for a podcast interview
- [14:38] How big is Erik’s company right now
- [19:30] What are the packages Be My Guest offers
- [21:20] How to get booked for a high level show
- [24:00] Reasons it’s better to aim for small and medium sized shows
Links mentioned:
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About The Author
Alex Berman is the founder and chief content creator of X27 Marketing.
He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.
