Alex Mehr is the CEO & Co-Founder of Mentorbox (self-education system delivered in a convenient monthly box). In the past he served as a CEO & Co-Founder Zoosk ($800M in sales). Alex helped launch over 30 products/companies that have done over $1 Billion in revenue. He also worked as an aerospace scientist at NASA.
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In this episode you’ll learn:
- [00:58] Why did Alex leave NASA for a business idea?
- [01:56] What is Alex’s approach to testing business ideas?
- [03:46] How did Alex know to abandon a specific business?
- [07:00] You can get back to a business, don’t kill it if you think it can work
- [08:40] How did Alex get involved with Mentorbox?
- [09:30] Why is Alex focused on a uniform metric?
- [12:00] Why committing to an idea that isn’t working isn’t good?
- [13:30] Who was Alex’s first hire at Mentorbox?
- [14:06] Reason you don’t need a team to run experiments
- [16:00] Your goal should be to prove an idea isn’t good
- [17:20] What to do after an experiment succeeds?
- [18:50] Why is Alex a fan of paid advertisement?
- [20:37] How much do you budget per experiment?
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About The Author
Alex Berman is the founder and chief content creator of X27 Marketing.
He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.
