Jim Koch is the founder of Samuel Adams – a craft brewer from Boston that now controls over 1% of the $100 billion global beer market. In this video I breakdown how their company started, and go over 4 takeaways you can use in your sales and marketing efforts.
About The Author
Alex Berman is the founder and chief content creator of X27 Marketing.
He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.
