How Rand Fishkin Is Planning To Build And Market His New Company

rand fishkin interview

In 2004, Rand Fishkin, co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, he left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he mostly likes to hang out with his wife, Geraldine, and eat pasta.

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In this episode you’ll learn:
  • [01:14] What is SparkToro
  • [04:30] How did Rand approach starting SparkToro
  • [08:00] How will Rand finance the company
  • [12:09] What does Rand think about growth assumptions
  • [13:46] What caused Rand to raise a second round of funding at Moz
  • [16:15] How is Rand planning to market SparkToro
  • [18:27] How to choose between improving your marketing and your product
  • [19:57] How to shift between different business mindsets
  • [21:10] Dealing with customer feedback
  • [23:40] How is Rand choosing what to work on
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