# X27 > We build lead pipelines that generate significant ROI. ## Posts - [Why You Should Know How Spam Filters Work (B2B Email Tips)](https://x27marketing.com/insights/how-do-spam-filters-work-b2b-tips/): One of the most difficult blockers you’ll find when sending B2B emails are going to be spam filters. Even legitimate emails can oftentimes end up in the junk folder because the senders are bypassing industry practices. However, this isn’t a guide about how to make sure that your emails are getting in your prospect’s inbox. If you’re looking to start lead generation with email, we’ve already made 2 in-depth tutorials: How to Stop Emails From Going to Spam – 15 Tested & Proven Tips How to Avoid Spam Filters And Reach Your Leads (29 B2B Tips) They’re going to be […] - [How to Avoid Spam Filters And Reach Your Leads (29 B2B Tips)](https://x27marketing.com/insights/how-to-avoid-spam-filters-29-b2b-tips/): Avoiding spam filters requires understanding how they work to begin with. We’ll teach you all you need to know so that you can show up in your leads’ and prospects’ inboxes that much more.  Understanding these concepts is very important. Why? Because there are actually a lot of things that can make your emails be marked as junk automatically. In some cases, even legitimate emails can be blocked by automated filters. This is happening because email service providers (ESP) and internet service providers (ISP) are constantly looking at ways to protect their users from unwanted content.  Deceptive emails, attempts at […] - [How to Stop Emails From Going to Spam - 15 Tested & Proven Tips](https://x27marketing.com/insights/how-to-stop-emails-going-to-spam-15-tips/): It’s very easy for your B2B emails to end up in the junk folder. If you aren’t sending them out according to industry best practices, few of them will ever go anywhere besides spam. However, don’t worry! This is one of the most common issues when you’re working with emails – whether you’re doing email outreach or email marketing. But, how do you avoid emails going straight to spam? That’s what we’re here to teach you.  First things first: it’s all about filters. Google, Yahoo and other email providers are basically looking out for their user base. If they pick […] - [Start Closing More B2B Deals With an Enterprise Sales Process](https://x27marketing.com/insights/b2b-enterprise-sales-process/): You’ve been trying to reach the decision-makers of a big business for the longest time. Finally, now’s your shot. But, what’s the best way to approach them?  The first thing to remember is that SMB (small and medium-sized businesses) and enterprise sales are not the same. The scale and the angles are different; the variables a top-level company takes into account are unique to their size. You’re going to face a new kind of challenge. So, you’ll need a strategy to go with it. Only make contact once you’re sure that your prospects will be interested in what you have […] - [Follow These 9 Phases of a B2B Sales Process to Increase ROI](https://x27marketing.com/insights/9-b2b-sales-process-phases/): A B2B sales cycle is a series of steps which helps a sales team convert prospects into leads, and then into clients. If done properly, these instructions are applicable in all cases, for any potential client, whether you’re a: Business that provides services to other businesses A company which develops enterprise software An organization who sells products or raw materials that other businesses need In essence, B2B sales represents a model of doing business. You’re looking to convince another company to buy what you’re selling. However, unlike B2C, this usually involves high prices, so a more thorough process is needed.  […] - [13 Cold Calling Tips and Techniques That'll Increase Your Revenue](https://x27marketing.com/insights/13-cold-calling-tips-and-techniques/): Many people claim that cold calling is dead in 2021. While not completely true, it should be clear from the start that it’s not as efficient anymore. So what should you do instead if you’re looking to improve your B2B lead generation process? We advise checking out our 8 methods of getting leads without cold calls. However, if you apply the right cold calling tips and techniques, you can still close deals through this channel too. One of the most important things to remember is that generally, most people hate cold calling.  It’s all right, it’s not a secret. It […] - [8 B2B Email Marketing Best Practices for 2021 and Beyond](https://x27marketing.com/insights/8-b2b-email-marketing-best-practices/): Are you looking for new ways to make your B2B email marketing strategy stand out from your competition? Our guide is the perfect starting place. A lot of marketers make the mistake of keeping their B2B emails too similar to B2C. So, you’re already on the right track! We’re going to go over a few key best practices and tips. These will help you have a better grasp on how B2B and B2C differ. Overall, we’ll go over these categories: The definition of B2B email marketing. 8 best practices and tips. A few great examples. Expanding your B2B email database. […] - [12 Email Lead Generation Techniques and Strategies for B2B](https://x27marketing.com/insights/email-lead-generation-12-strategies/): Every business practice has its own merit in growing your company. However, it all boils down to sales. Without selling what you’re offering, you’ll be pushed out of the market. It’s that simple. So, you need to ensure a constant flow of qualified leads. Of course, not all leads will be instantly qualified as SQLs (sales leads). You must be careful with your messaging depending on your audience, or it’ll actually do more harm than good.  Check out our ultimate lead generation guide if you want to learn more about the concept overall. For now, let’s get into the 12 […] - [Copywriting vs. Content Writing for B2B (10 Crucial Differences)](https://x27marketing.com/insights/copywriting-vs-content-writing-10-key-differences/): So, you’re looking to do digital marketing for your B2B organization. We’re here to lend a helping hand in figuring out the differences between a copywriter vs. content writer.  They serve completely different roles, which you must understand from the get-go. Depending on your marketing strategy, you might need only one such specialist, or both of them.  First of all, don’t get confused by the idea of “content creation”. A content writer and a copywriter both create content. To understand it easier, replace “content creation” with “text creation” in your mind. However, the former focuses on SEO with longer pieces […] - [Why Content Marketing is Important for Your Business (12 Reasons)](https://x27marketing.com/insights/why-is-content-marketing-important/): As online B2B marketers, we work in a very competitive space. Every serious business keeps investing more and more into their digital presence. A lot of those resources are going directly into content marketing. The reasoning is simple. It’s a proven inbound lead generation strategy. By consistently driving in organic traffic, you’re raising the chances of getting new leads by widening the pool of prospects. Not only is content marketing a powerful SEO and sales generating tool, but it also stimulates audience engagement. You provide information that’s searched for. So, other specialists in the field (and companies looking for a […] - [The B2B Benefits of Having a Content Marketing Strategy](https://x27marketing.com/insights/content-marketing-strategy-b2b-importance/): Relying solely on traditional marketing approaches is no longer a viable option. Every forward thinking business must now also use digital channels. A content marketing strategy fits an online approach perfectly because content itself is an inherent part of your website. So, is content marketing just writing anything on your website? Definitely not. It’s a strategy that combines useful and highly directed informational content pieces with technical aspects of Search Engine Optimization.  You’re looking to draw in, retain and expand an audience through quality content that educates and potentially converts leads to customers. It’s an “inbound strategy”. That means that […] - [8 Methods to Generate Sales Leads Without Cold Calling](https://x27marketing.com/insights/how-to-generate-leads-without-cold-calling/): Cold calling is among the “tried and true” tactics for a reason. It’s been tested for many years, and consistently brought in leads. However, relying solely on it is a mistake. Why? Because not all of your clients will be found at the end of a phone. Some of them won’t even pick up. We lead lives that only keep getting busier, and having “5 minutes” for a pitch from a salesperson isn’t as common anymore. Additionally, generating leads without cold calling has another advantage. You aren’t being too upfront, which is important. If a person has no notion of […] - [How To Create An Efficient LinkedIn Lead Generation Strategy](https://x27marketing.com/insights/linkedin-lead-generation-strategy/): A well thought-out LinkedIn lead generation strategy is essential if you’re looking for B2B clients. Why? Because that’s where you’ll find a lot of your clients. Whether you’re looking at a paids ads strategy or conventional cold outreach, LinkedIn is one of the channels you’ll want to use. 4 out of 5 LinkedIn members are decision drivers in their business; they’re the people you want to reach. LinkedIn has also been voted as the most trustworthy network in 2020. B2B and B2C traffic coming from it (instead of Facebook or Twitter) had a 277% higher lead conversion rate in a […] - [What is Lead Generation? All You Need To Know (10 Steps Guide)](https://x27marketing.com/insights/lead-generation-ultimate-guide/): Every business out there is looking to raise its revenue and profit margins. Lead generation is an essential part of the process, getting you valuable website traffic month after month. There are many factors at play all at once, but the most important one is reaching an audience who shows interest in your products or services. That’s where digital marketing comes in, as it draws valuable traffic to your domain that’ll then go through multiple stages. Broadly speaking, there are 2 important ways to do lead generation: inbound strategies, and outbound strategies.  The first looks to draw in users organically. […] - [X27 Marketing is hiring! Outreach Manager Job Description](https://x27marketing.com/insights/x27-marketing-is-hiring-outreach-manager-job-description/): X27 Marketing is hiring! We’re looking for an extremely detail oriented manager who’s super passionate about tracking people’s progress, ensuring process is followed, and working with people to meet targets. At any point in time, we have dozens of campaigns running, all at the same time, and we’re looking for someone to check on things and talk with people every week, to make sure no balls get dropped. We’re expecting to need someone part-time to begin, but considering we bring on new client every month, this might transition to full time quite fast. Click here to apply >> https://angel.co/experiment-27/jobs/510189-outreach-manager What you’d […] - [How Dean Cunningham Consistently Takes Companies To $100m+ in Revenue and IPO](https://x27marketing.com/insights/dean-cunningham/): Dean Cunningham is the CEO and Chairman of Micofin Holdings Limited. Micofin is a holding company focused on the mineral and resources sector. They specialise in advisory, research and fund services.   This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [00:40] Dean helps companies go public [01:39] How Dean identifies a company he can help [03:40] Advantage of having a holding company [05:15] How Dean optimizes mining companies [11:17] CEO should be in business 5 to 7 years [13:10] How Dean sells himself [18:25] There is no need for […] - [How Raymond Mansfield (Producer of Get Out) Changed The Way Movies Are Financed](https://x27marketing.com/insights/raymond-mansfield/): Veteran producer Raymond Mansfield has been integrally involved in film production, as well as production and distribution financing for nearly two decades. Raymond is a founding partner of QC Entertainment, a company that finances and produces distinct, character-based, director-driven films. A one-stop solution entertainment finance and production company, QC develops, physically produces, finances productions, handles sales and distribution, and everything in between. QC’s recent released films include: Academy Award-winning, box office phenomenon “Get Out” (2017), the feature directorial debut of Jordan Peele, which was produced for $4.5m and opened as the #1 movie in America (with a 99% positive rating […] - [Origin Story of Austin Film Festival w/ Barbara Morgan](https://x27marketing.com/insights/barbara-morgan/): Barbara Morgan co-founded the Austin Film Festival in 1994 and has served as the sole Executive Director since 1999. As a filmmaker, Morgan developed and produced the film Natural Selection. The film has been on Showtime, the Sci-fi channel and was released internationally. In 2005, Morgan co-produced the feature documentary Antones: Home of the Blues, which has been released internationally as well. Most recently, Morgan produced a documentary for the Austin Independent School District 125th anniversary. Morgan serves on the Board of Directors for a number of organizations, including Austin Convention & Visitors Bureau, International Film Festival Summit and The […] - [Inside The Blumhouse Development Process w/ Dallas Jackson (Thriller)](https://x27marketing.com/insights/dallas-jackson/): Dallas Jackson is a producer of Thriller. Thriller is about a childhood prank that comes back to haunt a clique of South Central Los Angeles teens when their victim returns home during their high-school Homecoming weekend. Thriller is an American slasher film directed by Dallas in his directorial debut. The film was produced by Divide/Conquer and is being released by Blumhouse Productions. The film is scheduled to premiere at the LA Film Festival on September 23, 2018. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [01:33] How did […] - [How To Turn What You Know Into a Life Changing Opportunity w/ Travis Rosser](https://x27marketing.com/insights/travis-rosser/): Travis Rosser is the co-founder of Kajabi. Kajabi provides digital entrepreneurs an all-in-one platform which enables them to create a life of freedom on their terms, whatever that may look like. Travis is the author of You Inc. This show is sponsored by X27 Marketing. Get the sales and service agreement (free client contract template) X27 Marketing uses to close business HERE. [$1,000 value] In this episode you’ll learn: [01:10] Why Travis created Kajabi [03:30] What is Kajabi [08:30] How to get started [10:32] “No more poor me.” [12:15] What do you want out of life? [13:40] The power of positive thinking […] - [How To Make a Feature Film For $8,000 w/ Joe Badon](https://x27marketing.com/insights/joe-badon-2/): Joe Badon is a producer, writer and director of The God Inside My Ear, a feature film he made for $8,000, This show is sponsored by X27 Marketing. Get the sales and service agreement (free client contract template) X27 Marketing uses to close business HERE. [$1,000 value]   In this episode you’ll learn: [01:13] How Joe self-funded The God Inside My Ear [02:25] How he shot the movie in 13 days [05:31] What’s the plan to promote the movie [08:30] What is Joe’s email outreach strategy [11:05] Why Joe wrote the script around locations [12:30] Who gave Joe feedback on the script […] - [How Netflix's True-Crime Parody Got Renewed And Won a Peabody Award w/ Ari Lubet (American Vandal)](https://x27marketing.com/insights/ari-lubet/): Ari Lubet is a literary manager and producer at 3 Arts Entertainment. After graduating from film school at the University of Wisconsin in 2007, Ari began his career in the film industry as an assistant to a literary agent at Creative Artists Agency and to Michael Sugar at Anonymous Content.  Ari represents writers and directors in television and film, as well as novelists and comic book creators. He is currently producing the second season of the Netflix original series AMERICAN VANDAL which won a 2018 Peabody Award and received nominations for the 2017 Critics’ Choice Awards and WGA Awards. Ari Lubet […] - [What It Means To Be a Showrunner (The Art Of Running a TV Show) w/ Carole Kirschner](https://x27marketing.com/insights/carole-kirschner/): Carole Kirschner started as an assistant and worked her way up to become a senior level creative television executive. She was at CBS Comedy and then hired as Vice President of Steven Spielberg’s first Amblin Television. During that time, she heard more than 3,000 pitches, bought hundreds of scripts, and was involved in developing dozens of television series. She also created the CBS Diversity Institute Writers Mentoring Program, which she ran for 14 years. She also helped Jeff Melvoin (creator of the WGA Showrunner Training Program) develop the program’s curriculum. She’s also an entertainment career coach. She wrote a book […] - [How Highly Successful Writers Work And Put Deals Together w/ Edward Ricourt (Now You See Me & Jessica Jones)](https://x27marketing.com/insights/edward-ricourt/): Edward Ricourt is a writer and producer known for his work on Now You See Me, Now You See Me 2 and Marvel’s TV series Jessica Jones on Netflix. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [00:49] What are movie execs doing during the summer [03:57] How to keep your projects going for a long time [05:52] Creating original work vs. helping others do better [09:43] How writing projects happen [12:10] How Edward got low-balled in the past [13:45] Who negotiates a salary for a project [15:15] Why […] - [How Producer Jared Ian Goldman Manages Both Prestige Indie Films And a Marvel TV Show](https://x27marketing.com/insights/jared-goldman/): Jared Ian Goldman is an American film and television producer. He is known for his work on Alex Strangelove, Ingrid Goes West, The Skeleton Twins, the Academy Award-nominated Loving, The Punisher (TV series) for the Marvel Cinematic Universe, Wilson, Kill Your Darlings, Solitary Man, And So It Goes, The Wackness, and the Sundance Grand Jury Prize winning documentary Manda Bala (Send a Bullet). This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE.   In this episode you’ll learn: [01:17] How is a movie pitched to Jared [03:50] Jared’s mindset behind choosing projects [05:29] How […] - [How To Book Meetings With Studio Heads And Get Into The Story Market w/ Dr. Ken Atchity](https://x27marketing.com/insights/ken-atchity/): With more than forty years’ experience in the publishing world, and twenty-five years in entertainment, Dr. Ken Atchity is a self-defined “Story Merchant” – author, professor, producer, career coach, teacher, and literary manager, responsible for launching dozens of books and films. Ken’s life passion is finding great storytellers and turning them into commercial authors and screenwriters. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [01:14] Dr. Ken’s first deal was for 8 movies [05:25] No one knows anything in Hollywood [06:14] Entertainment business is based on wild ideas […] - [How To Create An Award-Winning Netflix Documentary w/ Matt D'Avella](https://x27marketing.com/insights/matt-davella/): Matt D’Avella is the director of the award-winning Netflix documentary Minimalism. His first feature-length documentary Minimalism was trending on Netflix and broke the top 10 documentaries on iTunes. Matt is also a host of The Ground Up Show. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [01:00] How did Matt create Minimalism [02:37] How to generate an initial sales bump in iTunes [05:02] About creating a watchable film [05:40] What to look for in the first cut [08:00] How not to lose your story in the process [11:05] How […] - [Tony Award Winning Producer On How To Get Your Show On Broadway w/ Ken Davenport](https://x27marketing.com/insights/ken-davenport/): Ken Davenport is a Tony Award-winning Broadway and Off-Broadway theater producer, blogger, and writer. Ken founded Davenport Theatrical Enterprises (DTE) in 2004, and creates, produces, and manages shows under that business. Since its founding, DTE has expanded to other areas of the theater business. It now houses Broadway Genius Group Sales, a group sales agency for Broadway and Off-Broadway shows; DTE Agency, a theatrical marketing agency; and DTE Management, a general management division. He has also written several books and e-books on Producing, Broadway investing, and raising money for shows. Ken’s blog and podcast, The Producer’s Perspective, has garnered international attention and […] - [How Jonathan Allen Documented Hillary Clinton's Doomed Presidential Campaign and Wrote a NYT Bestseller](https://x27marketing.com/insights/jonathan-allen/): Jonathan Allen is an award-winning journalist and New York Times-bestselling author. He is currently a national political correspondent for NBC News. A frequent guest on national television programs and public speaker, he has been the Washington bureau chief for Bloomberg News, the White House bureau chief for Politico and a congressional reporter for Politico, Congressional Quarterly and The Hill.  Jonathan won the National Press Foundation’s Everett McKinley Dirksen award and the National Press Club’s Sandy Hume award for his reporting on Congress. In 2014, he published his first book with writing partner Amie Parnes, HRC: State Secrets and the Rebirth […] - [How Rand Fishkin Is Planning To Build And Market His New Company](https://x27marketing.com/insights/rand-fishkin/): In 2004, Rand Fishkin, co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, he left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he mostly likes to hang out with his wife, Geraldine, and eat pasta. This show is sponsored by X27 Marketing. Get the […] - [Lessons Ramit Sethi's Lead Coach Learned About Course Creation w/ Primoz Bozic](https://x27marketing.com/insights/primoz-bozic/): Primoz Bozic went from being a 20-year old socially awkward computer science student earning $7/hour with no connections, no experience and no business knowledge to earning multiple 6 figures with his online business, all while living in Slovenia. He now coaches world-class experts, CEOs and rising stars on growing their online businesses by creating world-class content, Ultimate Guides and premium online courses.   He has served as the lead coach and product manager for Ramit Sethi’s “Zero to Launch Accelerator”, a 7-figure online business coaching program. He has created multiple successful online courses that range from $50 – $1,500, had […] - [Digital Agency Acquisition Process w/ Nick Eubanks](https://x27marketing.com/insights/nick-eubanks/): Nick Eubanks is the CEO of I’m From The Future, Partner at Traffic Think Tank, Co-Founder of NKTech Ventures and advisor to DeepCrawl. Nick started consulting on web design, SEO, and email marketing while in college under the moniker Nick Eubanks Solutions, and then went on to found his first real business in 2008, called Atomni. In 2010 he was recruited to be CEO of angel-backed startup Factor Media, and in 18 months he designed, built, and scaled a CMS for consumer reviews in Japan that was receiving over 3 million organic visits per month. He grew the team to […] - [Do You Have The Right Mindset to Grow Your Agency? w/ Dennis Yu](https://x27marketing.com/insights/dennis-yu/): Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and […] - [Why Does Google Favor Big Brands And How To Compete w/ Josh Bachynski](https://x27marketing.com/insights/josh-bachynski/): Josh Bachynski is a SEO specialist with over 20 years of experience. Josh delivered a TEDx talk “The Future of Google, Search and Ethics”, a soon to be released documentary film on Google called “Don’t Be Evil: Google’s Secret War” and his own SEO related podcast “The White Hat Vs Black Hat SEO Show”. Josh has PhD (ABD) and Master’s Degree in Ethics and Decision Theory and a book coming out on our global political scenario and the collapse of culture entitled “The Zombies.” This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE.   […] - [How Documenting His Sales Journey On YouTube Helped Morgan J Ingram Land a Promotion](https://x27marketing.com/insights/morgan-j-ingram/): Morgan J Ingram helps develop and motivate sales teams. He is the host of The SDR Chronicles. A Youtube series that provides motivation, tactics and skills for all aspects of your SDR Journey. As a SDR himself, the channel provides advice from someone who is in the same role and deals with the same struggles. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE.   In this episode you’ll learn: [01:10] How Morgan started documenting his sales journey on YouTube [02:19] How long did it take for Morgan to get promoted from a SDR […] - [Why Video Should Take a Leading Role in Your Marketing Strategy w/ Victor Antonio](https://x27marketing.com/insights/victor-antonio/): Victor Antonio is a business keynote speaker who had a 20 year career as a top sales executive and became President of Global Sales and Marketing for a $420M company. As Vice President of International Sales in a Fortune 500 $3B corporation at the time, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. He has shared the stage with top business speakers: Paul Otellini (CEO of Intel), John May (CEO of FedEx Kinkos) and more. He’s the author of 13 books on sales and motivation and recently launched […] - [Rotten Tomatoes Founder on Signing Disney Without a Portfolio and Building Mobile Games w/ Patrick Lee](https://x27marketing.com/insights/patrick-lee/): Patrick Lee is the co-founder and former CEO of Rotten Tomatoes, a leading entertainment website focused on movie reviews and news and one of the top 500 most trafficked sites in the world. Sold to IGN Entertainment June 2004. He’s also the co-founder of Hobo Labs, his current focus, where they make guild-based casual mobile games. In the past he also co-founded and ran Design Reactor, an internet marketing firm focused on the entertainment industry. Clients included Disney, ABC, Warner Bros., and Artisan Entertainment, among others. This show is sponsored by X27 Marketing. Get the sales and service agreement (free […] - [How To Use Webinars To Grow Your Business w/ Ryan Robinson](https://x27marketing.com/insights/ryan-robinson/): Ryan Robinson is a content marketing consultant to the world’s top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company, Business Insider and more. He works with companies like LinkedIn, Zendesk, Google for Entrepreneurs, Adobe, SoFi, Quickbooks, Close.io, CreativeLive, Crew and other fast growing startups to drive content marketing strategy & rapid execution. He also advises 500 Startups portfolio companies on how to grow their brands with effective content marketing and hosts the The Side Hustle Project Podcast. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: […] - [How to Get 90% Open Rates Using Facebook Messenger Bots w/ Mikael Yang](https://x27marketing.com/insights/mikael-yang/): Mikael Yang is the CEO and co-founder of Manychat. ManyChat is a messenger marketing platform that helps businesses do marketing, sales, and support through Facebook Messenger without writing any code. The platform is visual, so anyone who can drag’n’drop can build a bot with ManyChat. ManyChat has grown rapidly to helping 100,000 businesses get 10x more leads and paying customers using Facebook Messenger chatbots than they do with traditional email marketing. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [00:55] Mikael’s experience with 500 Startups accelerator [01:36] How Manychat started in […] - [How to Use Podcast Tours to Generate Leads And Drive Revenue w/ Erik Jacobson](https://x27marketing.com/insights/erik-jacobson/): Erik Jacobson is the co-founder & CEO of Be My Guest, a podcast outreach and booking service which helps B2B brands, Entrepreneurs, Authors, and Influencers grow their audience, generate qualified leads, and drive revenue growth by getting them featured guest appearances on podcasts.     This show is sponsored by X27 Marketing. Get the sales and service agreement (free client contract template) X27 Marketing uses to close business HERE. [$1,000 value] In this episode you’ll learn: [01:15] How cold tweet to Tim Ferriss started Erik’s business [04:22] How Erik switched to booking podcast guests [05:10] What is a podcast tour? [06:40] How […] - [How to Scale an Agency Beyond Yourself w/ Matt Plapp](https://x27marketing.com/insights/matt-plapp/): Matt Plapp is the President of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. He has over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies,  he’s been involved in most forms of marketing and have seen the good, the bad and the ugly. He has a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies. His goal is to help you create and implement a plan that will work as a foundation for your company’s brand. This show is sponsored […] - [Amplify Your Authority With $1 a Day Facebook Strategy w/ Logan Young](https://x27marketing.com/insights/logan-young/): Logan Young is the co-founder of BlitzMetrics, where he runs the company’s training programs, while implementing ad campaigns and optimizing marketing funnels for key accounts. He currently manages a team of 43 individuals. He is an internationally recognized keynote speaker, having traveled and lectured in 45 cities, 15 countries across 5 continents. He’s also an author of The Standards of Excellence, a book about Facebook benchmarks. He’s also an Eagle Scout, avid water sports enthusiast, and caretaker of his lab mix, Sydney. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [01:46] […] - [How to Build and Run an Elite Coaching Business w/ Dan Martell](https://x27marketing.com/insights/dan-martell/): Dan Martell is a serial entrepreneur, speaker, investor, former founder of Clarity. Dan is a perfect example of someone who has overcome all odds to achieve massive success. Having built and sold 3 technology companies, Dan now dedicates his time to coaching high performing SaaS entrepreneur to scale their businesses in a predictable way. This show is sponsored by X27 Marketing. Get the sales and service agreement (free client contract template) X27 Marketing uses to close business HERE. [$1,000 value] In this episode you’ll learn: [01:28] Smile and dial strategy for talking to your customers [03:03] The easiest way to gather actionable […] - [How To Create a Profitable Niche Site With a Step-By-Step Blueprint? w/ Doug Cunnington](https://x27marketing.com/insights/doug-cunnington/): Doug Cunnington is a digital marketing consultant and a project management professional. He started his digital career after experiencing great success building Amazon Associate niche websites. He started Niche Site Project where he helps his audience find a niche and profitable keywords, start a niche site, get more search engine traffic and boost revenue, set up systems and scale their niche site. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [01:10] Who inspired Doug to start making money online? [01:54] What piece of information was Doug missing when […] - [How To Test Business Ideas Before Launching Them? (Scientific Approach) w/ Alex Mehr](https://x27marketing.com/insights/alex-mehr/): Alex Mehr is the CEO & Co-Founder of Mentorbox (self-education system delivered in a convenient monthly box). In the past he served as a CEO & Co-Founder Zoosk ($800M in sales). Alex helped launch over 30 products/companies that have done over $1 Billion in revenue. He also worked as an aerospace scientist at NASA. This show is sponsored by X27 Marketing. Get the sales and service agreement (free client contract template) X27 Marketing uses to close business HERE. [$1,000 value] In this episode you’ll learn: [00:58] Why did Alex leave NASA for a business idea? [01:56] What is Alex’s approach to testing […] - [How One Of The Biggest Sales Podcasts Sells Online Advertising? w/ Will Barron (The Salesman Podcast)](https://x27marketing.com/insights/will-barron/): Will Barron is the host of the Salesman Red podcast. Its goal is to help sales professionals close more deals but also to tackle the unspoken issues within the sales industry such as high levels of stress, the negative stereotype of the salesperson and long term success. Will doesn’t consider himself an “expert” or Guru”. Will is firstly and firmly a sales professional and asks the questions his audience wants to hear because he personally wants to know the answer too. This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE. In this episode you’ll learn: [02:30] […] - [Age Is No Factor In Acquiring Clients Like Warner, Universal and Sony w/ Miri Qylafi](https://x27marketing.com/insights/miri-qylafi/): Miri Qylafi is the 22 year old Head of Marketing for Fanbytes, a mobile video advertising platform helping brands like Warner, Universal, and Sony reach teens on Snapchat and recently on Instagram as well. Clocking an average of 90% completion rates and 8% CTR, Fanbytes’s campaigns have seen themselves featured in Forbes, Huffington Post and with Forbes describing them as “rewriting the rules of social for Gen Z”. Miri has overseen hundreds of campaigns that Fanbytes has run for its clients and is familiar with the principles and processes that Fanbytes to achieve success for their clients. This show is […] - [How to Create an Engaging YouTube Series? w/ Mr. Beat](https://x27marketing.com/insights/mr-beat/): Matthew Beat is a history teacher who specializes in making history more engaging and easier to understand through music and Ken Burns-style videos for the 21st century. He has written songs about all of the Presidents and has created music videos for all of them. His most popular series chronicles every Presidential election in American history on his YouTube channel Mr. Beat. In this episode you’ll learn: [02:05] How long was Matt doing his most popular series for? [05:13] Why was the last presidential election different? [07:10] How does Matt put together his videos? [08:10] Why does Matt compare his […] - [Buying Online Businesses Is The Easiest Way Into Entrepreneurship w/ Ryan Kulp](https://x27marketing.com/insights/ryan-kulp2/): Ryan Kulp is the founder of Fomo, a social proof marketing platform that showcases recent customer behaviors to increase conversions and turn your website into the thriving piece of real estate it is. Ryan also founded Fork Equity which provides painless exits for bootstrapped founders. In this episode you’ll learn: [00:42] Why did Ryan start Fork Equity? [03:34] What is Ryan’s average acquisition size so far? [06:53] What kind of business did Alex buy from Ryan and how much did he pay? [07:20] Why did Ryan sell that business to Alex? [09:28] Different management approaches to buying online businesses [12:56] Why is buying online businesses the easiest […] - [The Difference Between Researching And Preparing For a Sales Call w/ Trish Bertuzzi](https://x27marketing.com/insights/trish-bertuzzi/): Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. Since 1998, they have helped over 320+ companies build, expand and optimize Inside Sales – building pipeline, generating revenue and redefining the image of the profession. Trish is also the winner of Consulting Provider of the Year American Association of Inside Sales Professionals (2013 – 2017 which is 5 years in a row!) In this episode you’ll learn: [01:10] How did the sales process evolve since 1998? [03:00] The difference between researching and preparing for a sales call? [06:30] Sometimes disqualifying is as valuable as qualifying an opportunity [07:26] […] - [Barry Katz Who Managed Some of The Biggest Names in Comedy Shares What It Takes To Make It](https://x27marketing.com/insights/barry-katz/): Barry Katz is a tv-film producer universally known for helping launch the careers of some of the most extraordinary comedy artists in the business—including Dave Chappelle, Tracy Morgan, Bill Burr, Whitney Cummings and Louis CK. Katz has executive produced over 50 different TV stand-up specials, documentaries, reality & scripted series. Additionally, he has brokered an unprecedented 100 TV development deals during his career while creating 3 television shows of his own. He’s also the host of Industry Standard, weekly podcast that features an insiders look at Hollywood from a totally different perspective, featuring behind-the-scenes Q-list players who candidly reveal the risky decisions they […] - [The Definitive Guide To Social and Digital Selling w/ Jamie Shanks](https://x27marketing.com/insights/jamie-shanks/): Jamie Shanks is CEO of Sales for Life, social selling training and coaching company. He is a world leading social selling expert responsible for pioneering the space. He has trained thousands of sales professionals, from Fortune 500 companies to solopreneurs, and built social selling solutions in the majority of industries. In this episode you’ll learn: [00:50] What’s Jamie’s mission in sales and how did he come up with it? [02:09] What did Jamie sell before starting his company? [03:00] How is Canada different for outbound sales? [04:12] How to move an inside sales team from an outbound oriented strategy to social selling? [05:00] What is […] - [In-Depth Guide On How to Make More Sales With Email Marketing w/ Josh Earl](https://x27marketing.com/insights/josh-earl/): Josh Earl is a copywriter, email marketer and programmer. He writes marketing emails for clients in several markets, including tax prep, chiropractic and dental practice development, Internet marketing and software as a service. He runs a weekly email newsletter for programmers with more than 78,000 subscribers. He’s also the author of two self-published books for programmers. He’s written articles for national publications including The Washington Times and Writer’s Digest and his blog posts have been featured on major sites like Entrepreneur.com, Smart Passive Income, LifeHacker and SitePoint. In this episode you’ll learn: [01:00] How Alex and Josh met [01:18] How Josh created a giveaway that went viral and got 187,900 email subscribers? [05:47] […] - [How to Create and Monetize a Niche Community on Youtube? w/ John Sonmez](https://x27marketing.com/insights/john-sonmez/): John Sonmez is the founder of one of the biggest programmer blogs on the internet at SimpleProgrammer.com. He’s also the author of the best-selling book “Soft Skills: The Software Developer’s Life Manual.” He’s a life-coach and motivational speaker who helps software developers, programmers and other IT professionals, become better at their jobs, make more money, and live better lives, by making the complex simple. In this episode you’ll learn: [01:11] How did John’s YouTube channel grow in the last year? [01:55] What is John’s go-to strategy in life? [02:30] System that enables John to create multiple videos per day [07:50] What type […] - [You’re Not Ready to Grow Until You Nail a Niche w/ Aaron Ross](https://x27marketing.com/insights/aaron-ross/): Aaron Ross is the #1 best-selling author of “Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com” (called the “Sales Bible of Silicon Valley”). He cofounded PredictableRevenue.com, a software & consulting company that accelerates outbound sales, based on the Cold Calling 2.0 outbound process that added $100M+ in extra revenue at Salesforce.com. He graduated from Stanford University, lives in Los Angeles with his wife and nine children, and (usually, but not always) keeps a 25-30 hour workweek. His latest book, with Jason Lemkin, is “From Impossible To Inevitable: How Hyper-Growth Companies Create […] - [How a Former School Teacher Spearheads Hypergrowth at Zoom? w/ Greg Holmes](https://x27marketing.com/insights/greg-holmes/): Greg Holmes is head of sales at Zoom. Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform. Their solution offers the best video, audio and screen-sharing experience across all platforms.     In this episode you’ll learn: [00:47] How did a school teacher end up in the technology sector? [01:38] What made Greg leave WebEx after 11 years? [03:30] What was the crucial component of Zoom’s growth? [04:05] How do you manage over 200 salespeople? [05:15] How do they split salespeople into groups at Zoom? [06:00] How to monitor different KPIs for different salespeople? [07:15] How to think about what […] - [Secrets of Early B2B SaaS Growth at Close.io w/ Nick Persico](https://x27marketing.com/insights/nick-persico/): Nick Persico is Head of Growth at Close.io, helping thousands of inside salespeople close more deals. He’s a former Co-Founder at Smart Host (which was acquired by Beyond Pricing). Former VP of Ops at Krossover, Hustler at Elastic/Close.io, and outside sales at Sysco. His passion is technology in the enterprise, and how the next generation of tools and workforce are changing it. In this episode you’ll learn: [01:40] How did Elastic pivot to Close.io? [03:12] What were Nick’s main tasks at Close.io? [05:30] What are all the Close.io pricing tiers? [06:15] How was Close.io initially framed as a pitch? [07:50] What […] - [The Strategy Behind Zapier's Explosive Growth w/ Zapier CEO Wade Foster](https://x27marketing.com/insights/wade-foster/): Wade Foster is the co-founder of Y-Combinator startup Zapier. Zapier lets SaaS users create integrations that push data between hundreds of best-in-breed web applications without having to write any code or wrangle APIs. In this episode you’ll learn: [00:55] What does Wade do on a daily basis at Zapier? [01:30] What changes when you scale up a company? [03:00] How to adjust to a new role in your company? [04:20] What was surprising to Wade as he grew Zapier? [05:20] How Wade learns more from others and less from his own mistakes? [06:30] Why did Wade get a CEO coach? [09:20] What […] - [How to Create Unforgettable Multi-Touch Marketing Campaigns? w/ Daniel Wallock](https://x27marketing.com/insights/daniel-wallock/): Daniel Wallock is a marketer, heart condition survivor, and published author. Daniel’s done startup and marketing related projects with over 50 companies including BMW i Ventures, The American Heart Association, Amazon Studios, Girl’s Inc, and Sarah Lawrence College. Daniel has been interviewed in The Huffington Post, Forbes, TheNextWeb, and he has also appeared in the Los Angeles Times, Entrepreneur, Inc, and Yahoo News. Daniel was named as a Top Content Marketer to Follow in 2017 at Inc Magazine. In this episode you’ll learn: [00:58] Daniel’s unique strategy for building relationships with other entrepreneurs online [03:00] What matters most when you’re creating content [04:18] […] - [How to Position Yourself as a Thought Leader in Your Industry? w/ Nicolas Cole](https://x27marketing.com/insights/nicolas-cole/): Nicolas Cole is a 3x Top Writer on Quora and a Top 30 Columnist for Inc Magazine with over 50 million views of his work. He had his work featured in TIME, Forbes, Fortune, Business Insider, The Chicago Tribune, Apple News, Slate Magazine, and more. He’s also the founder of Digital Press which works with CEOs, serial entrepreneurs, keynote speakers, and C-suite executives to extract their best insight and unique story, and help craft written content in a way that resonates with hundreds of thousands, even millions of readers online. In this episode you’ll learn: [01:10] What was Cole’s approach to Quora? [03:24] […] - [How Tim Schmoyer Built a Consultancy Firm Based On His Youtube Channel](https://x27marketing.com/insights/tim-schmoyer/): Tim Schmoyer is the founder of VideoCreatorsTV where they help creative leaders effectively communicate their message through online video so it changes the lives of those who hear it. Tim has created over 3,000 videos, amassed millions of views, hundreds of thousands of subscribers, worked with some of the country’s top Fortune 100 brands, and was one of the first people to be invited by YouTube to became officially certified in “Audience Growth.” In this episode you’ll learn: [01:00] What most people don’t know about Tim’s work on YouTube? [01:33] Why did Tim decide to be a consultant? [04:20] What does […] - [The Secrets of Great CEO Selection (Case Study) w/ Zach Obront](https://x27marketing.com/insights/zach-obront/): Zach Obront is a Canadian author, entrepreneur and public speaker who is the co-founder and Director of Marketing of Book in a Box, a book publishing services and media company which helps business professionals turn their ideas into professionally-published books. By surrounding you with a world-class team of publishing talent, their process takes you from idea to professionally published book in under 6 months. In August 2014, Zach co-founded Book in a Box with author Tucker Max, serving as its COO while Max served as CEO. In August 2016, the two fired themselves from the company’s leadership to assume other roles, with Zach becoming the company’s director […] - [X27 Marketing Q3 Review w/ The New CEO Robert Indries](https://x27marketing.com/insights/robert-indries-2/): Robert Indries is the newly appointed CEO of X27 Marketing. In this episode Alex and Robert go over how they made that decision, how Robert’s first 3 months as CEO went, they look back at Q3 of 2017 and cast the vision for the upcoming year. In this episode you’ll learn: [00:55] When was Robert appointed as CEO of x27? [01:55] What were some of the issues Robert encountered when he took over? [04:20] What was the biggest change Robert made as CEO? [06:00] How did Robert solve the problem of some clients not paying x27? [08:55] What does Alex […] - [From Agency to SaaS: How to Make the Transition? w/ Lior Ohayon](https://x27marketing.com/insights/lior-ohayon/): Lior Ohayon is the founder of ScopeLeads, a pre-CRM and top of pipeline Lead Generation software that finds you B2B or digital marketing leads that need your help and it also automates the outreach process with personalized, cold emails. In this episode you’ll learn: [00:45] What is Lior’s background? [02:20] Why did Lior make a career shift? [03:00] What is ScopeLeads? [04:00] Why didn’t Lior keep ScopeLeads for internal use only? [05:00] How big was Lior’s agency? [05:45] Why did Lior choose to pursue the SaaS route? [06:45] How did Lior know that ScopeLeads was ready to launch? [08:42] How […] - [How Viral Loops Replicated Amazon's Growth Model w/ Savvas Zortikis](https://x27marketing.com/insights/savvas-zortikis/): Savvas Zortikis is the co-founder & CEO of Viral Loops, a venture-backed viral and referral marketing platform for building referral campaigns, ambassador programs, viral competitions, and sweepstakes. Their main focus is to help founders and marketers get more customers through viral marketing and word of mouth. Savvas is also the co-founder of a growth marketing agency GrowthRocks. In this episode you’ll learn: [00:50] Quick overview of ViralLoops [02:25] Why didn’t Savvas stick with his agency? [03:50] How did Savvas get his first clients for Viraloops? [04:45] How did Savvas balance running an agency and building a product around it? [05:51] […] - [How John Lee Dumas Built a Multi-Million Dollar Lifestyle Business Through Podcasting?](https://x27marketing.com/insights/john-lee-dumas/): John Lee Dumas is an American entrepreneur and podcaster based in Puerto Rico. He is the founder and host of EOFire, a daily podcast that interviews entrepreneurs 7 days a week. In this episode you’ll learn: [01:18] How is JLD evolving his podcast and his personal brand? [03:13] How’s the team structured over at EOFire? [04:14] How does JLD stay motivated? [05:54] What are some of JLD’s investment strategies? [08:15] What is JLD’s main criteria for angel investing? [09:01] What does JLD’s week look like? [10:19] Why did JLD choose Puerto Rico as a place to live in? [12:37] What is the […] - [Process for Onboarding and Training New Salespeople (Behind The Scenes Look at x27) w/ Patrick Doohan](https://x27marketing.com/insights/patrick-doohan/): Patrick Doohan is a successful leader of sales and marketing teams. Working with Fortune 500 companies and startups, his strategies drive revenue and profit. Patrick combines direct response marketing in combination with traditional sales to maximize success. He attributes much of his success to leveraging the 80/20 principal. Recently Patrick has been recognized as a Best Seller in Freelance Sales for his course “How to Dominate Freelancing” (on Udemy.com) with over 15,000 students and hundreds of written 5 star reviews. In this episode you’ll learn: [01:00] How do you find senior sales talent? [03:00] How to structure a payment for a sales […] - [Next Steps After Two Successful Business Exits w/ Jason Lemkin](https://x27marketing.com/insights/jason-lemkin/):       Jason M. Lemkin is a hyper-founder centric VC and out of a $90,000,000 fund, he leads $250k-$5m initial investments in great SaaS or enterprise startups. Jason has co-founded two successful start-ups selling to the enterprise. Most recently, he served as CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc. He then served as Vice President of Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013. Prior to EchoSign and Adobe, he co-founded one […] - [How to Get Published on Forbes? w/ Senior Editor at Forbes Loren Feldman](https://x27marketing.com/insights/loren-feldman/): Loren Feldman is a senior editor at Forbes, responsible for entrepreneurial coverage in print and online. He also co-hosts a call-in show for business owners, Mind Your Business, on Sirius XM’s Wharton business network. His previous job was small-business editor of The New York Times. He has also been editor of the Web sites at both Inc. and FastCompany. Before going digital, he was a top editor and writer for print magazines such as Inc., Philadelphia, Manhattan,inc., the American Lawyer, Money, and George. He has also written for GQ, The New York Times magazine and The New York Times Sunday […] - [How AI Can Help You Book More Sales Meetings? w/ x.ai Founder Dennis Mortensen](https://x27marketing.com/insights/dennis-mortensen/): Dennis Mortensen is the CEO and Founder of x.ai, whose artificial intelligence driven personal assistant lets people schedule meetings using plain English and nothing more than a CC to amy@x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. He’s an accredited Associate Analytics Instructor at the University of British Columbia, the Author of Data Driven Insights from Wiley and a frequent speaker on the subject of Analytics and Data. A native of Denmark, Mortensen currently calls New […] - [Lessons Learned from Growing a Company for Over 20 Years w/ Gordon Miller](https://x27marketing.com/insights/gordon-miller/):     Gordon Miller is the CEO of G3 Systems. G3 Systems, Inc. is an award winning engineering, design and consulting firm specializing in graphical user interface design, human computer interaction, software engineering, systems integration, training development and courseware conversion. He’s also the Founder and Managing Partner of G3i Ventures, LLC which serves early stage and emerging growth companies through a unique strategy based on dramatically increasing revenue in order to minimize the need for additional future investors thus maximizing founder value and preserving valuable founder equity. He uses revenue and profits from existing ventures to fund other ventures. Over the last […] - [Transform Your Business from a Cash-Eating Monster to a Profitable Cash Cow w/ Mike Michalowicz](https://x27marketing.com/insights/mike-michalowicz/): By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor…and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward. Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is […] - [How to Use Growth Hacking to Approach Sustainable Customer and Revenue Growth? w/ Sean Ellis](https://x27marketing.com/insights/sean-ellis/): Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term “growth hacking” in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout – each now worth billions of dollars. Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon. Sean coauthored the book Hacking Growth. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, […] - [How to Leverage Your Network and Time to Get in on Bigger and Better Opportunities? w/ Max Altschuler](https://x27marketing.com/insights/max-altschuler/): Max Altschuler is the CEO and founder of Sales Hacker, Inc. Sales Hacker Inc. is a global conference and event series, and online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. Max has always been fascinated with sales, psychology, technology, and entrepreneurship and considers himself an entrepreneur first and a salesman second. He was the first sales hire at Udemy, an online education company, and built the process that launched the instructor side of its marketplace. Max is the author of Hacking Sales, his bestselling book […] - [How to Use the Concepts of Lean Canvas and Running Lean to Build & Grow Your Agency? w/ Ash Maurya](https://x27marketing.com/insights/ash-maurya/): Ash Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted many new and established companies.   In this episode you’ll learn: [01:20] How to apply the Lean Canvas to a service company? [03:00] How to scale the Lean Canvas model? [04:48] How […] - [How to Differentiate Your Customized Service Pitch from Other Agencies? w/ Peter Shankman](https://x27marketing.com/insights/peter-shankman/): Peter Shankman is an author, entrepreneur, speaker, and a worldwide connector. Peter is best known for founding Help A Reporter Out, (HARO) in 2008, which in under a year became the number one website for thousands of journalists on deadline to connect with experts and sourcesfor their stories around the globe. In June of 2010, less than three years after Peter started HARO, it was acquired by Vocus, Inc. Peter is the founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, […] - [How to Create a High-Converting Lead Capture Form for an Agency? w/ Marcus Taylor](https://x27marketing.com/insights/marcus-taylor/): Marcus Taylor is a British Internet entrepreneur and the founder of Venture Harbour, a company that has built a portfolio of eight successful online businesses across the advertising, travel, finance, and music industry. He is also Founder & CEO of Leadformly – a tool that makes building high-converting lead generation forms quick and easy. In this episode you’ll learn: [01:15] What are some of the biggest mistakes agency owners do using lead forms? [03:07] Should you use long or short lead forms? [05:11] What do all the businesses owned by Venture Harbour have in common? [07:45] What is the main […] - [Differences Between Scaling an Agency From 0-$1 and $1-$5 Million? w/ Eric Siu](https://x27marketing.com/insights/eric-siu/): Eric Siu is the CEO at Single Grain, a digital marketing agency that focuses on driving scalable and predictable revenue growth using Facebook advertising, Google AdWords, YouTube advertising, SEO and content marketing. They’ve worked with companies such as Salesforce, Yahoo!, Intuit and venture backed startups to create and execute on custom tailored growth strategies. Eric also contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more. In this episode you’ll learn: [00:56] How has Single Grain grown since Alex and Eric spoke last year? [01:38] Differences between growing 0-$1 million and $1-$5 million? [02:20] Why Eric hired a person to […] - [How and When to Recruit an External CEO to Properly Scale Your Agency? w/ JT McCormick](https://x27marketing.com/insights/jt-mccormick/): JT McCormick is an American businessman, author and speaker. He served as President of technology company HeadSpring before his current role as President & CEO at Book in a Box. Book In A Box has created an entirely new way to write a book. Instead of sitting at a computer for a year or more, being frustrated with the process and not sure you’re doing it right, they take your ideas, and put them into a book in your words, and your voice. All you have to do is talk to them on the phone, and know what you’re talking […] - [Learn How to Level Up Your Agency by Building a Productized Service Offering w/ Brian Casel](https://x27marketing.com/insights/brian-casel/): Brian Casel is an entrepreneur, focused on bootstrapping online businesses that combine software with productized services. Since starting his self-employed career as a professional freelance web designer back in 2008, he built and later sold a web design/SaaS business in 2015. He now runs Audience Ops, a content marketing service focused on helping B2B software companies grow their audience and customer-base. In addition, he writes and teaches about entrepreneurship and freelancing through his blog and newsletter at casjam.com. He creates and sells courses and eBooks there, most notably his course, Productize, which teaches consultants how to build, launch, and grow […] - [How to Grow a Youtube Channel from 2,000 to 80,000 Subscribers in a Year? w/ Alexander Heyne](https://x27marketing.com/insights/alex-heyne/): Alexander Heyne is an author of “Master The Day: Eat, Move and Live Better With The Power of Daily Habits” and “Milk the Pigeon: A Field Guide For Anyone Lost in Their 20s.” He is also the founder of Modern Health Monk, where he hosts 260,000+ readers/month, and a youtube channel averaging 350,000+ views a month. He focuses on showing people how to double their energy, lose their next 10, 20 or 50 pounds, and live better by changing tiny, daily habits – no matter what diet they’re on. In this episode you’ll learn: [01:00] Importance of being in a […] - [How a Former Agency Owner Purchased a SaaS Business That Makes Him $60,000 a Month? w/ Ryan Kulp](https://x27marketing.com/insights/ryan-kulp/): Ryan Kulp is the founder of Fomo, a social proof marketing platform that showcases recent customer behaviors to increase conversions and turn your website into the thriving piece of real estate it is. He’s also a full-time indie rock musician, whose new album South of Market debuted April 2017. In this episode you’ll learn: [00:40] How did Ryan come up with an elevator pitch for Fomo? [01:30] Origin story of Fomo [02:40] What does Fomo do? [03:03] Why did Ryan decide to rebuild the software after buying it instead of building it from scratch? [04:50] Ryan’s history with the agency […] - [Fundamental Psychological Factors That Make Entrepreneurial Superstars Like Elon Musk Ultra-Effective w/ Peter Shallard (Shrink for Entrepreneurs)](https://x27marketing.com/insights/peter-shallard/): Peter Shallard, the Shrink for Entrepreneurs, is a renowned business psychology expert and therapist gone renegade. He works with all types of entrepreneurs around the globe as those people strive to reach greater goals of wealth, freedom and social impact. Peter is obsessed with the pursuit of for-profit business that simultaneously makes a positive change in the world. Helping entrepreneurs create such businesses is his mission. Through application of highly effective psychological models, he help entrepreneurs master the psychology of reaching their goals of success faster. Better. More effectively, and with more impact and results. In this episode you’ll learn: […] - [How to Growth Hack Your First Event and Completely Sell It Out? w/ Vasil Azarov](https://x27marketing.com/insights/vasil-azarov/): In this episode you’ll learn: [01:05] What is Startup Socials? [02:00] How did Vasil get into the Event business? [04:50] Who did Vasil hire to help him scale his events? [08:00] When did Vasil decide to hire someone to manage event partnerships? [08:50] How to find sponsors for your first conference? [11:50] How to drive people to the conference? [16:30] Vasil’s advice to Alex on how to sell out his event [20:00] How to get leads on a conference if you’re not a speaker? [22:20] Vasil’s recommendations if you want to throw an event Links mentioned: Growth Marketing Conference Startup […] - [Story & Behind The Scenes Look of X27 Marketing w/ Its Co-Founder Robert Indries](https://x27marketing.com/insights/robert-indries/): Robert Indries is the co-founder of X27 Marketing, CEO of software development company Wesrom and CTO of tech startup Cookfeed TV. He has personally worked on over 100 software projects, wrote over 300 articles in a dozen industries, hired, trained and managed tens of developers, designers, marketers and sales personnel, spoke in front of 10,000+ people on 3 continents and in 3 languages and generated over $20,000,000 USD for his clients in the past year. In this episode you’ll learn: [01:00] How did Robert and Alex meet in 2015? [02:45] What mindset shifts did x27 go through? [05:08] How to keep […] - [How to Use Lean B2B Methodology to Create a Service Businesses Want? w/ Etienne Garbugli](https://x27marketing.com/insights/etienne-garbugli/): Étienne Garbugli works at the intersection of Tech, Product Design and Marketing. He’s a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a UX research expert. He published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helped thousands of entrepreneurs and innovators around the world create sustainable innovation. In this episode you’ll learn: [01:54] How to package what you do in a consulting service? [02:38] Questions to ask to find out what drives the most value? [03:25] How to come up with pricing for consulting services? [05:04] Issues founders are running into? [06:00] First […] - [How to Grow an Agency from $2.4 to $4 Million in Revenue in 6 Months by Leveraging Trust Relationships? w/ Lane Campbell](https://x27marketing.com/insights/lane-campbell/): Lane Campbell is an accomplished technology entrepreneur with a track record of offering affordable solutions and top-notch customer service. Lane’s technical and support expertise has spanned diverse industries that include National Retail, Online Music Distribution, Social Networking, Real Estate, Voice Over IP (VoIP) Phone Service, Hospitality, Building Management Services, as well as the Publishing industry. He has has managed teams of technical people both nationally and internationally. These teams have successfully implemented projects that are as diverse as Multi-Million Dollar E-commerce websites, Enterprise Wireless, Network Design and Network Engineering, Thousands of Concurrent Clients over a VPN, IP Telephony, Long Range […] - [How to Set Sales Processes & Benchmarks in Place to Monitor Sales Activity Properly w/ Wes Schaeffer](https://x27marketing.com/insights/wes-schaeffer/): Wes Schaeffer, also known as “The Sales Whisperer,” is a graduate of the U.S. Air Force Academy, a father, author, coach, keynote speaker to Fortune 500 companies, marketing expert, copywriter and Infusionsoft Consultant. Nothing happens until a sale is made. A sale cannot be made until a prospect has been identified. A prospect cannot be identified until a business owner informs the marketplace that they are in business with a valuable offering. Each step must be carefully crafted and integrated and then automated in order to create a business that sustains you vs. a service that drains you. Wes help […] - [How to Launch a Direct Email Campaign To Thousands of Influencers and Bloggers? w/ David Schneider](https://x27marketing.com/insights/ninja-outreach/): David Schneider is currently the CEO and CoFounder of digital marketer software NinjaOutreach, which helps small businesses find and outreach to bloggers to grow their sales through blogger outreach. Previously, he worked at Capital One as a business analyst until 2012, when he left to travel to the world with his girlfriend (visited over 40+ countries). During this time he started several online businesses, which grossed several hundred thousand in revenue. Since June 2014, he has been bootstrapping NinjaOutreach with two CoFounders to grow it to over 500 customers. They grew their team from 3 to 11 people, increased their […] - [How to Test Turning a Service into a Product by Not Charging Premium Prices? w/ Ryan Lee](https://x27marketing.com/insights/ryan-lee/): Ryan Lee is a prolific entrepreneur, starting his first business selling baseball cards via mail order when he was 12-years old. Now, he owns dozens of business, from health/fitness to marketing. Ryan has been featured in many media outlets, including the front page of the Wall Street Journal and the cover of Millionaire Blueprints. He’s also written two books, The Millionaire Workout and Passion to Profits. In this episode you’ll learn: [01:10] What is Netflix for Entrepreneurs? [03:50] Why is Ryan not charging premium prices for his courses? [08:00] Why is Ryan sending 1 email per day? [11:30] How can […] - [How to Keep Your Clients Happy by Creating a Proper Feedback Loop? w/ Hiten Shah](https://x27marketing.com/insights/hiten-shah/): Hiten Shah has started three SaaS companies since 2005, Crazy Egg, KISSmetrics and Quick Sprout. He’s an active advisor and investor in startups. He has an email newsletter called SaaS Weekly where he shares the best links of the week for anyone interested in SaaS businesses. In this episode you’ll learn: [01:00] How has market changed in the last 10 years? [03:00] How did Hiten manage to make money in his consulting company when he started out? [07:30] How did Hiten come up with Crazy Egg? [09:22] What is Hiten’s main focus at the moment? [11:00] How does Hiten approach […] - [How to Drive Sales and Capture Leads by Creating a Bot? w/ Ben Parr (Octane AI)](https://x27marketing.com/insights/ben-parr/): Ben Parr is an author, technologist, investor, journalist, entrepreneur, and expert on growth and attention. He’s the author of “Captivology: The Science of Capturing People’s Attention”, published in 2015 by HarperCollins. His book dives into the science and psychology of attention and how anyone can capture attention for their projects or ideas. He’s a CMO and co-founder of Octane AI – the easiest way to create a bot, drive sales, capture leads, and increase engagement on your Facebook Page. He also started an early-stage venture fund called DominateFund and The Parr Group, a consulting and advisory on the topics of technology, […] - [Strategies for Connecting with Busy People & Selling to Fortune 500 w/ Bilal Zaidi](https://x27marketing.com/insights/bilal-zaidi/): Bilal Zaidi has spent the last 12yrs helping to grow startups & fortune 500 brands with a focus on marketing, sales & business development. He’s worked with Fortune 500 companies and startups in Europe & US. And before that, he set up and ran an online fashion retailer and a sports fan site that grew to 23 writers with a global audience of 500k unique visitors. Bilal is also the host of Creator Lab, a podcast where he interviews leading entrepreneurs & non-profit founders. The show has listeners in 100+ countries & has been featured on iTunes in 35+ countries. […] - [How to Use Free Events to Get Leads for Your Digital Agency? w/ Evan Horowitz](https://x27marketing.com/insights/use-free-events-get-leads-digital-agency-w-evan-horowitz/): Evan Horowitz is a co-founder at Marquee Branding, where he produces social media experiences or brands based on original song, dance and rhythm. Evan also enables his clients at Evan Horowitz Advising to achieve 30 – 300% revenue growth within 12 months. And by applying the tools he teaches, Evan quadrupled his own revenue in one year. Evan also earned an MBA from Harvard Business School, and a BS in Electrical Engineering from Stanford University. In this episode you’ll learn: [01:08] How to use free events to get leads? [02:00] How did Evan come across speaking as a marketing channel? [03:03] Different […] - [Scaling an Agency: WebProfits' Growth Focused Strategy w/ Sujan Patel](https://x27marketing.com/insights/sujan-patel/): Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. In this episode you’ll learn: [01:04] What is WebProfits’ area of expertise? [02:09] Why is Sujan’s focus on post acquisition marketing? [03:04] How to approach agency marketing? [04:58] How to attract the right type of customers? [08:58] Differences between B2B and B2C content marketing? [12:36] […] - [Complete Guide to Getting Your Agency Published w/ Kelsey Meyer (Influence & Co.)](https://x27marketing.com/insights/kelsey-meyer-influenceandco/): Kelsey Meyer is the co-founder of Influence & Co. Influence & Co. is a tech-enabled content marketing firm that specializes in content strategy, creation and distribution to help companies accomplish their goals through content. In this episode you’ll learn: [00:50] What does Influence & Co. do for their clients? [02:04] How to find niche publications? [03:08] Why is I&Co not white labeling for their clients? [04:13] How to go about building a relationships with niche publications from scratch? [04:25] First thing to do if you want to go after a publication as an agency? [06:26] How to know if a niche […] - [How to choose the right marketing channels? w/ Rand Fishkin](https://x27marketing.com/insights/randfishkin/): Rand Fishkin is the founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an unsaveable addict of all things content, search, & social on the web. In this episode Rand will teach you: [00:54] What are Whiteboard Friday videos about and how they made Rand an online influencer? [01:52] Why should marketers focus on building relationships rather than being tactical? [02:00] Challenges marketers face [02:25] How not to be tempted to give tactical advice instead of a strategic one? [03:33] What does […] - [How to Use Bottom-Up Model to Sell Software w/ Scott Britton from Troops.ai](https://x27marketing.com/insights/scottbritton/): Scott Britton is the co-founder of Troops. Troops is the first Slackbot for Sales Teams that makes it easy to use CRM data and configure workflow to do your job. They’ve raised $9.6m to date. In this episode you’ll learn: [01:10] What can Troops help you with? [03:10] Which sales model they use at Troops? [04:30] How did they adapt the bottom-up model over the top-down one? [05:08] Ideal model to sell Software? [07:02] How to execute that on the marketing side? [08:23] How to execute that on the sales side? [09:47] How did Scott switch from relying on cold […] - [On Cold Emailing Fundamentals and Hiring World-Class Talent w/ Steli Efti](https://x27marketing.com/insights/steli-efti/): Learn how Steli Efti evolved in his approach to cold emailing or how has cold emailing evolved as an outreach technique. What are some things he thought he had right that he now knows were wrong? Steli never hired a salesperson that did sales in the past. Listen to learn about 2 amazing strategies Steli uses to add amazing people to his fast growing team at Close.io. Steli is CEO and Co-Founder of Close.io (a platform that makes calls, sends emails, and conveniently automatically tracks all activity) and ElasticSales, where he helps thousands of startups succeed in scaling their sales […] - [How Can Your Agency Use Content Marketing to Find New Clients? w/ Michael Taylor](https://x27marketing.com/insights/how-can-your-agency-use-content-marketing-to-find-new-clients-w-michael-taylor/): A type of marketing that involves the creation and sharing of behind the scenes material leaves many agency owners in fear. In this episode Michael Taylor talks about content marketing, including creation, promotion, transparency, and passion. Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently. Michael is responsible for building a marketing recommendation engine at Ladder. He’s personally researched, tested and published 1000+ proven growth tactics to their playbook. 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An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the […] [comment]: # (Generated by Hostinger Tools Plugin)