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11 May Complete Guide to Getting Your Agency Published w/ Kelsey Meyer (Influence & Co.)

Posted at 19:09h in blog, marketing by Alex Berman 0 Comments
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Kelsey Meyer is the co-founder of Influence & Co. Influence & Co. is a tech-enabled content marketing firm that specializes in content strategy, creation and distribution to help companies accomplish their goals through content.     In this episode you'll learn: [00:50] What does Influence & Co. do for...

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14 Mar How to choose the right marketing channels? w/ Rand Fishkin

Posted at 01:26h in blog, Book review, marketing by Alex Berman 0 Comments
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Rand Fishkin is the founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web.     In this...

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08 Mar How to Use Bottom-Up Model to Sell Software w/ Scott Britton from Troops.ai

Posted at 01:38h in blog by Alex Berman 0 Comments
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Scott Britton is the co-founder of Troops. Troops is the first Slackbot for Sales Teams that makes it easy to use CRM data and configure workflow to do your job. They've raised $9.6m to date.   In this episode you'll learn: [01:10] What can Troops help you...

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28 Feb On Cold Emailing Fundamentals and Hiring World-Class Talent w/ Steli Efti

Posted at 02:58h in blog, Business, Clients by Alex Berman 0 Comments
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Learn how Steli Efti evolved in his approach to cold emailing or how has cold emailing evolved as an outreach technique. What are some things he thought he had right that he now knows were wrong?   Steli never hired a salesperson that did sales in the...

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20 Feb How Can Your Agency Use Content Marketing to Find New Clients? w/ Michael Taylor

Posted at 13:55h in blog, Business, Clients by Alex Berman 0 Comments
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A type of marketing that involves the creation and sharing of behind the scenes material leaves many agency owners in fear. In this episode Michael Taylor talks about content marketing, including creation, promotion, transparency, and passion.     Michael Taylor is a Co-Founder at Ladder.io. Ladder is a...

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20 Feb B2B Data Driven Marketing Tactics That Work w/ Michael Taylor

Posted at 13:50h in blog by Alex Berman 0 Comments
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Many consider it dark arts, but data driven marketing is not an unknown to our today's guest. Listen to learn more about strategies that work in a B2B space.     Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching...

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20 Feb On Hiring, Managing Employees and Client Onboarding w/ Michael Taylor

Posted at 04:13h in blog by Alex Berman 0 Comments
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Welcoming new clients into your business, addressing their questions and concerns, and ensuring they understand the services available to them. Listen to learn more.   Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They...

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14 Feb How to Connect With People Using Storytelling When Networking? w/ Zee Ali

Posted at 14:30h in blog by Alex Berman 0 Comments
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We all know people who seem to know everyone. How do they do it? Forget networking. Think connecting. Technique they use? Storytelling. Listen to learn more. Zee Ali is an entrepreneur from Chicago. He is the founder of  Zee Group which he bootstrapped with $800. While attending...

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14 Feb How We Cold Called and Booked 6 Fortune 500 Meetings in 6 days (and How You Can Too)

Posted at 14:13h in blog by Alex Berman 0 Comments
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This is a guide for service based businesses on how to cold call Fortune 500 companies and pitch them an innovative idea. Step by step guide on how we booked meetings with 6 Fortune 500 companies in 6 days. Few weeks ago we hired a cold...

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14 Feb How to Create and Get an ROI on Custom Company Apparel? + Client Gifting w/ Zee Ali

Posted at 10:37h in blog, Business, marketing by Alex Berman 0 Comments
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Thinking about creating custom company apparel? How to do it the right way and actually generate an ROI? Listen to the episode below.pany Apparel? + Client Gifting w/ Zee Ali     Are you only sending client gifts during Christmas time like everybody else? Listen to the episode...

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