A type of marketing that involves the creation and sharing of behind the scenes material leaves many agency owners in fear. In this episode Michael Taylor talks about content marketing, including creation, promotion, transparency, and passion. Michael Taylor is a Co-Founder at Ladder.io. Ladder is a...
Thinking about creating custom company apparel? How to do it the right way and actually generate an ROI? Listen to the episode below.pany Apparel? + Client Gifting w/ Zee Ali Are you only sending client gifts during Christmas time like everybody else? Listen to the episode...
One wildly underutilized channel for driving a bunch of leads and a bunch of new business to agencies is meetups. Eugene Yee built Meetup's Messaging platform on iOS, allowing members to extend their Meetup experience beyond face-to-face encounters. This feature also increased Meetup's average user session...
Today I want to talk about Business Ethics and how you can use it to improve your interpersonal communication and, why not, be happier with your business. I studied marketing in college and while most of the classes where a bunch of BS and I went...
You’re probably wondering when is your company ready to go from small business to large business. Whatever your current target is, from very large companies, Fortune 1000, Fortune 5000 –huge companies- or even companies over 6 to 7 hundred employees. When do you know that you’re ready...
An RFP (request for proposal) is a document that solicits proposal (often made with bidding process). Thus, it is made by an agency or company interested in procurement of a service or commodity. If you saw the last RFP video in which I explain if you...
I’m not a big fan of the excuse “I’m too busy”, as an out for any reason, whether it is starting a business or jumping into any new thing. You’re not that too busy to begin with, to sell more or to send cold emails; what...
I want to break down the 3 ways to spread your sponsorship budget at 3 different stages of a company (new agency, growing one and scaling one). In my YouTube channel, I talked about a lot how, for mobile app and design agencies specifically, getting on the...
In this post, I want to tell you about a few specific lessons from Jon Taffer to apply in your business to improve your mindset and, hopefully, improve your profitability. Jon Taffer is the host of Bar Rescue on Spike TV, and he also runs two...
X.ai is an NYC based artificial intelligence company that’s raised over $30 million. They are the responsible of 'Amy', an AI email assistant. I sat down with the founder Dennis Mortensen to learn more about how they’re positioning and selling their product to the enterprise. Talking...